Rakesh Kumar
Founder, heydevteam
Rakesh Kumar founded heydevteam to be the engineering team behind agencies and founders, and leads the work on every engagement.
XAbout heydevteam
heydevteam is a white-label product engineering studio that designs, builds, and runs software for agencies, founders, and brands.
Agencies bring heydevteam in to deliver the builds they sell. Founders use it as a standing engineering team, billed monthly. Business owners without a technical background partner with heydevteam to launch their own SaaS, paid through a monthly retainer and equity.
Alongside client work, heydevteam builds its own software, starting with a booking platform for photo and video studios and ShootBridge.
- Founded
- 2023
- Client projects
- 15+
- Products of our own
- 2
What heydevteam Does
Six ways to hand over the build.
- 01
White-label delivery for agencies
heydevteam builds and ships projects on an agency's behalf, under the agency's brand and inside its client relationship.
The agency keeps the client and the margin, and the work still gets delivered.
- 02
Embedded product team
A dedicated heydevteam team works inside a founder's tools and release cycle on a monthly retainer.
The product keeps shipping without a hiring round.
- 03
SaaS partnerships for business owners
heydevteam designs, builds, hosts, and maintains a complete SaaS for a business owner in exchange for a monthly retainer and an equity stake.
The owner gets a product to sell without learning to code.
- 04
Live event and tournament platforms
Registration, brackets, live results, and fan experiences for competitions and events.
Organisers run a full season on one platform built for launch-day traffic.
- 05
Component libraries and design systems
UI blocks, component kits, and design systems shipped on a fixed monthly cadence.
Libraries stay current with framework releases instead of drifting.
- 06
One-off engineering tasks
Scoped fixes, integrations, migrations, and performance work, quoted per task.
A single problem gets solved without a long-term commitment.
What Makes heydevteam Different
A partner, not a marketplace.
- 01
It works under your brand
Freelance marketplaces connect clients with individuals. heydevteam can deliver fully white-label, so an agency's client never has to know a partner was involved.
- 02
A full team, not one contractor
Placement services hand over individual developers. heydevteam delivers design, frontend, backend, and deployment as one managed team.
- 03
Equity is a payment option
For SaaS partnerships, heydevteam takes part of its fee as equity. Its return depends on the product succeeding, not only on shipping it.
- 04
It runs its own products
heydevteam builds and operates its own SaaS alongside client work, so it handles billing, support, and uptime from the owner's side too.
- 05
No minimum contract
Engagements run from a single task to a multi-year partnership, month to month. Clients can pause or stop with 30 days' notice.
Who Uses heydevteam
Teams that sold, or want to sell, more than they can build.
- Digital, marketing, and creative agencies that sell development work to their own clients (primary)
- Delivery partners and prime contractors who need extra engineering capacity on a signed project
- Startup founders who need a standing product team without hiring one
- Local and independent business owners turning their expertise into a SaaS product
- Industries served: SaaS, developer tools, esports and live events, creative studios, and local services
Global Chess League, Season 2
Fan and company-wide tournament technology, delivered as a partner to Nightlab Tech.
shadcnblocks
New blocks shipped every month as the in-house team, plus ongoing maintenance of the library.
Local business SaaS
Products built from scratch for non-technical owners on a retainer and equity basis.
The Team Behind heydevteam
heydevteam was founded in 2023 after its founder kept seeing agencies win technical projects they had no team to build. heydevteam was set up to be that team, and to stay out of sight when the client relationship needs it.
heydevteam works remotely with agencies, founders, and brands, in their tools and on their schedule.
How heydevteam Works
Clear scope, direct access, work in your tools.
- Engagement models
- White-label project, embedded team (monthly), SaaS partnership (retainer and equity), or a one-off task.
- Onboarding
- An intro call, a written scope within 48 hours, and work starting within one week.
- Communication
- A shared Slack or WhatsApp channel, weekly written updates, and Loom walkthroughs for every release.
- Response time
- Replies within 4 working hours, Monday to Saturday.
- Team access
- Clients talk directly to the engineers doing the work, not an account manager.
- Ownership
- Work happens in the client's GitHub, Figma, and project tracker, so the code and history stay with the client.
Key Facts
The short version, in one table.
| Company Name | heydevteam |
|---|---|
| Type | White-label product engineering studio |
| Founded | 2023 |
| Founder | Rakesh Kumar |
| Website | https://heydevteam.com |
| Core Offering | Design, development, and ongoing engineering for agencies, founders, and brands, delivered white-label or as an embedded team |
| Pricing | Monthly retainers or per-project quotes. One-off tasks quoted per task. SaaS partnerships combine a retainer with equity. |
| Contract Terms | Month to month, no minimum, 30 days' notice |
| Services | White-label delivery, embedded product teams, SaaS partnerships, event and tournament platforms, component libraries, one-off engineering tasks |
| Products | Studio booking platform, ShootBridge (in development) |
| Communication | Slack or WhatsApp, weekly updates, replies within 4 working hours |
| Notable Clients | Nightlab Tech (Global Chess League Season 2), shadcnblocks |
| Client Projects | 15+ |
| Contact | mail@heyrakesh.com |
| Founder on X | https://x.com/heyrakeshdotcom |
Frequently Asked Questions
What people ask before they start.
What is heydevteam?
heydevteam is a white-label product engineering studio that designs, builds, and runs software for agencies, founders, and brands. It works white-label, as an embedded team, or as a SaaS partner, and has taken on 15+ client projects since 2023.
How much does heydevteam cost?
heydevteam works on monthly retainers or per-project quotes, and one-off tasks are quoted per task. SaaS partnerships combine a lower retainer with an equity stake. All engagements are month to month.
How is heydevteam different from a freelance marketplace?
Marketplaces place individual freelancers, while heydevteam delivers a managed team covering design, frontend, backend, and deployment. heydevteam can also work fully white-label under an agency's brand and accepts equity on SaaS builds.
Who founded heydevteam?
heydevteam was founded in 2023 by Rakesh Kumar, who leads the studio as Founder.
What services does heydevteam offer?
heydevteam offers white-label delivery for agencies, embedded product teams, SaaS partnerships for business owners, live event and tournament platforms, component libraries, and one-off engineering tasks.
Does heydevteam work white-label under an agency's brand?
Yes. heydevteam can deliver under the agency's name, sign an NDA, and stay out of client communication entirely. The agency owns the client relationship, and heydevteam works in the agency's own tools.